Bhagavad Gita Chapter 9 Verse 12 भगवद् गीता अध्याय 9 श्लोक 12 मोघाशा मोघकर्माणो मोघज्ञाना विचेतसः। राक्षसीमासुरीं चैव प्रकृतिं मोहिनीं श्रिताः।।9.12।। हिंदी अनुवाद - स्वामी तेजोमयानंद ।।9.12।। वृथा आशा? वृथा कर्म और वृथा ज्ञान वाले अविचारीजन राक्षसों के और असुरों के मोहित करने वाले स्वभाव को धारण किये रहते हैं।। Kumara Vaishnava Sampradaya - Commentary The natures of the fiendish asuras or the not divine and the hellish raksasas or the demoniac is very inveigling and shuts out from view the superior nature and qualities of infinite mercy and compassion that are concealed under Lord Krishnas anthropomorphic exterior which appears human and this they espouse thinking He is also perishable. Such thinking causes them to become: moghasa of vain appetites having desires that will remain unfulfilled, mogha-karmano pursuing vain endeavours, mogha-jnana possessing vain knowledge that has no value inasmuch as it is based on false conceptions of Lord Krishna on the fundamental level and vicetasah or mentally fractured and confused about the Supreme Lord. By accepting the Supreme Lord of all to resemble and be equated with any other ordinary human, by such mentality whatever effort and endeavour is embarked upon with any goal in view shall all be done in vain for such actions will reap no fruition.