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Bhagavad Gita Chapter 7 Verse 27

भगवद् गीता अध्याय 7 श्लोक 27

इच्छाद्वेषसमुत्थेन द्वन्द्वमोहेन भारत।
सर्वभूतानि संमोहं सर्गे यान्ति परन्तप।।7.27।।

हिंदी अनुवाद - स्वामी तेजोमयानंद

।।7.27।। हे परन्तप भारत इच्छा और द्वेष से उत्पन्न द्वन्द्वमोह से भूतमात्र उत्पत्ति काल में ही संमोह (अविवेक) को प्राप्त होते हैं।।

Kumara Vaishnava Sampradaya - Commentary

By word sarge meaning at the onset of universal creation Lord Krishna is indicating that at the very start of incarnate existence all creatures are inveigled into the net of various dualities such as joy and grief, heat and cold, honour and dishonour which are generated by the desire for what is agreeable and the aversion to what is disagreeable. The purport is that whatever one has experienced in their myriad of past existences which includes all the loving exchanges and all the hateful exchanges are all transmitted into succeeding lives as tendencies and predilections at the time of the next birth. These same loving and hating influences arise and develop in the same manner as they were enacted in a previous life and ensnares an embodied being to follow the pattern. The embodied beings that are caught under the sway of this enchantment appear to be constituted of these very natures and feel foreign to the spiritual feeling and tendencies associated with the Supreme Lord such as the happiness experienced in closeness with Him and the misery experienced in separation from Him. But the nature of the enlightened ones possessing spiritual wisdom is that they experience bliss only when in association with the Supreme Lord and feel grief only when bereft in separation from Him. Such an exalted being possessing this nature is rarely ever born into material existence.