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Bhagavad Gita Chapter 7 Verse 20

भगवद् गीता अध्याय 7 श्लोक 20

कामैस्तैस्तैर्हृतज्ञानाः प्रपद्यन्तेऽन्यदेवताः।
तं तं नियममास्थाय प्रकृत्या नियताः स्वया।।7.20।।

हिंदी अनुवाद - स्वामी रामसुख दास जी ( भगवद् गीता 7.20)

।।7.20।।उनउन कामनाओंसे जिनका ज्ञान अपहृत हो गया है ऐसे वे मनुष्य अपनीअपनी प्रकृतिसे नियन्त्रित होकर (देवताओंके) उनउन नियमोंको धारण करते हुए उनउन देवताओंके शरण हो जाते हैं (टिप्पणी प0 429.1)।

Rudra Vaishnava Sampradaya - Commentary

It has been previously confirmed that the virtuous who still possess desires and worship the Supreme Lord for the fulfilment of these desires get them and eventually they gradually attain moksa or liberation from material existence. But those who are not devoted to Lord Krishna are overtly in raja guna or the mode of passion as well as those who are situated in tama guna or modes of ignorance being overwhelmed by their expectations to gratify their desires, they give homage to the minor demigods such as Surya or Kali and worship them to obtain the fulfilment of their material desires. What do they do to accomplish this? They worship the demigods by fasts, hymns of praise, celebrating the demigods special days etc. Thus they remain in bondage continuously revolving in samsara or the endless cycle of birth and death. This is what is being stated in this verse and the next three. Dismally lacking in discrimination due to overpowering desires regarding wealth, power, fame, victory and the like; such persons eagerly worship inferior non-eternal beings for their desired material goals and these types have even been known to give their allegiance to ghosts, spirits and horrendous demons to receive coveted material goals. What do these types do to acquire this? They engage in abominable activities like sacrifices of animals and even humans. They allow themselves to be possessed by demoniac spirits and they perform evil magic etc. All these inclinations are the result of internal impressions from the subtle body due to latent tendencies derived from innumerable habits in past life activities.

Brahma Vaishnava Sampradaya - Commentary

The compound word hrta-jnanah means one whose spiritual intelligence has been diverted by distortion. This is due to their inherent natures, innate attributes and over attraction to sense gratification. Being enslaved by cravings they choose a path away from Lord Krishna which looks most likely to grants them their material desires and they ingratiate themselves unto the demigod of their choice. The Supreme Lord is not averse to those who worship the demigods but He makes a distinction between worship to Him and worship to others. The results of worshipping all other gods is temporary and fleeting because the inherent power invested in them has limitations being only applicable to the material worlds; but the results of worshipping the Supreme Lord are permanent and eternal because unlimited power is possessed by Him

Shri Vaishnava Sampradaya - Commentary

Worldly minded people are impelled by material motivations. That they are governed by the inclinations of such motivations is what Lord Krishna is indicating here. These inclinations are the external tendencies which impels one to desire interaction with physical objects and arise from subconscious influences resulting from reactions of sinful activities in past life experiences. These subconscious influences give birth to new cravings for sense gratification. These cravings and desires divert people from true knowledge concerning the Supreme Lord Krishna although this knowledge has always been available. In order to satisfy their material cravings and desires most people resort to inferior formless and impersonal conceptions of god, which never reveal any knowledge of the eternal atma or soul within all sentient beings nor its inherent relationship with the Supreme Lord. Others pray to the demigods for specific material gains such as wealth and power and following the ritualistic rules and regulations place their faith in them. Still others of perverted natures appease dark, demoniac forces; worshipping them for abominable things.

Kumara Vaishnava Sampradaya - Commentary

Worldly minded people are impelled by material motivations. That they are governed by the inclinations of such motivations is what Lord Krishna is indicating here. These inclinations are the external tendencies which impels one to desire interaction with physical objects and arise from subconscious influences resulting from reactions of sinful activities in past life experiences. These subconscious influences give birth to new cravings for sense gratification. These cravings and desires divert people from true knowledge concerning the Supreme Lord Krishna although this knowledge has always been available. In order to satisfy their material cravings and desires most people resort to inferior formless and impersonal conceptions of god, which never reveal any knowledge of the eternal atma or soul within all sentient beings nor its inherent relationship with the Supreme Lord. Others pray to the demigods for specific material gains such as wealth and power and following the ritualistic rules and regulations place their faith in them. Still others of perverted natures appease dark, demoniac forces; worshipping them for abominable things.