तं तं नियममास्थाय प्रकृत्या नियताः स्वया।।7.20।।
7.20 Those whose wisdom has been rent away by this or that desire, go to other gods, following this or that rite, led by their own nature.
7.20 People, hrta-jnanah, deprived of their wisdom, deprived of their discriminating knowledge; taih taih kamaih, by desires for various objects, such as progeny, cattle, heaven, etc.; and niyatah, guided, compelled; svaya prakrtya, by their own nature, by particular tendencies gathered in the past lives; prapadyante, resort; anya-devatah, to other deities, who are different from Vasudeva, the Self; asthaya, following taking the help of; tam tam niyamam,the relevant methods-those processes that are well known for the adoration of the concerned deities.
Kaamaistaistairhritajnaanaah prapadyante’nyadevataah; Tam tam niyamamaasthaaya prakrityaa niyataah swayaa.
kāmaiḥ—by material desires; taiḥ taiḥ—by various; hṛita-jñānāḥ—whose knowledge has been carried away; prapadyante—surrender; anya—to other; devatāḥ—celestial gods; tam tam—the various; niyamam—rules and regulations; āsthāya—following; prakṛityā—by nature; niyatāḥ—controlled; svayā—by their own