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Bhagavad Gita Chapter 7 Verse 20

भगवद् गीता अध्याय 7 श्लोक 20

कामैस्तैस्तैर्हृतज्ञानाः प्रपद्यन्तेऽन्यदेवताः।
तं तं नियममास्थाय प्रकृत्या नियताः स्वया।।7.20।।

हिंदी अनुवाद - स्वामी रामसुख दास जी ( भगवद् गीता 7.20)

।।7.20।।उनउन कामनाओंसे जिनका ज्ञान अपहृत हो गया है ऐसे वे मनुष्य अपनीअपनी प्रकृतिसे नियन्त्रित होकर (देवताओंके) उनउन नियमोंको धारण करते हुए उनउन देवताओंके शरण हो जाते हैं (टिप्पणी प0 429.1)।

Shri Vaishnava Sampradaya - Commentary

Worldly minded people are impelled by material motivations. That they are governed by the inclinations of such motivations is what Lord Krishna is indicating here. These inclinations are the external tendencies which impels one to desire interaction with physical objects and arise from subconscious influences resulting from reactions of sinful activities in past life experiences. These subconscious influences give birth to new cravings for sense gratification. These cravings and desires divert people from true knowledge concerning the Supreme Lord Krishna although this knowledge has always been available. In order to satisfy their material cravings and desires most people resort to inferior formless and impersonal conceptions of god, which never reveal any knowledge of the eternal atma or soul within all sentient beings nor its inherent relationship with the Supreme Lord. Others pray to the demigods for specific material gains such as wealth and power and following the ritualistic rules and regulations place their faith in them. Still others of perverted natures appease dark, demoniac forces; worshipping them for abominable things.