तं तं नियममास्थाय प्रकृत्या नियताः स्वया।।7.20।।
।।7.20।। भोगविशेष की कामना से जिनका ज्ञान हर लिया गया है ऐसे पुरुष अपने स्वभाव से प्रेरित हुए अन्य देवताओं को विशिष्ट नियम का पालन करते हुए भजते हैं।।
Worldly minded people are impelled by material motivations. That they are governed by the inclinations of such motivations is what Lord Krishna is indicating here. These inclinations are the external tendencies which impels one to desire interaction with physical objects and arise from subconscious influences resulting from reactions of sinful activities in past life experiences. These subconscious influences give birth to new cravings for sense gratification. These cravings and desires divert people from true knowledge concerning the Supreme Lord Krishna although this knowledge has always been available. In order to satisfy their material cravings and desires most people resort to inferior formless and impersonal conceptions of god, which never reveal any knowledge of the eternal atma or soul within all sentient beings nor its inherent relationship with the Supreme Lord. Others pray to the demigods for specific material gains such as wealth and power and following the ritualistic rules and regulations place their faith in them. Still others of perverted natures appease dark, demoniac forces; worshipping them for abominable things.