आढ्योऽभिजनवानस्मि कोऽन्योऽस्ति सदृशो मया।
यक्ष्ये दास्यामि मोदिष्य इत्यज्ञानविमोहिताः।।16.15।।
।।16.15।। मैं धनवान् और श्रेष्ठकुल में जन्मा हूँ। मेरे समान दूसरा कौन है?मैं यज्ञ करूंगा? मैं दान दूँगा? मैं मौज करूँगा इस प्रकार के अज्ञान से वे मोहित होते हैं।।
Lord Krishna uses the word idam meaning this. The idam He is talking about refers to possessions such as wealth, property, family, etc. The demoniac mentality is that all my possessions have been acquired by me alone, by my own efforts and exertions. They believe there is no other power or subtle unseen cause involved. The word manoratham means desirable object and whatever is desirable the demoniac feel it is their right to enjoy regardless of morality. The wealth that they gain by any means lawful or unlawful, or by cheating and stealing they see as moral and rightful as it was gained by their own brain and brawn over others brain and brawn. The demoniac follow the idea that might is right and do not believe in any subjective force or higher power. They forcefully take whatever they desire and are totally unconcerned of any consequences, oblivious to even the possibility that a god or supreme force sanctioning their endeavours could exist. The demoniac feel that they are so powerful that they themselves are gods because they can destroy their enemies as a whim and consider everyone except themselves to be of unimportance. The demoniac think like the following examples illustrate. I am the most powerful. I was born into a dynasty of aristocracy and wealth. Who else in this world is equal to me? Who else by dint of their exertions have acquired every pleasure there is to enjoy and secured so much happiness and stability? I will eat, drink and be merry, enjoying sense gratification to the maximum without restraint. There is no need for me to believe in any god or supreme power; but anyway I will perform some pseudo rituals and imitate some pious activities by ostentatious donations for charity to gain renown so others will think that I am also a great religious personality as well. This is how the demoniac think. The demoniac see themselves as the enjoyers, the manipulators and the controllers, The demoniac believe that they are all powerful, independent, masters of their own destines and independent of any supreme and unseen power; but so deluded are they that they completely ignore the reality that death will come and indiscriminately abduct them from all their possessions. This is mysteriously completely imperceptible to them.